About Sheena Image

About Sheena

Life’s journey is full of twists, turns, peaks and valleys, much like my hair.

My first big chop came after a big move to Canada’s North in 2009. I lost access to salons and beauty supply stores. I was confronted with this fact;

“I DON’T KNOW HOW TO CARE FOR MY HAIR” – Outside of braids, extensions and chemical relaxer I was lost! That didn’t sit well with me

I began researching hair incessantly, It’s properties, type, texture, pH balance and environmental conditions. Wet, dry, heat, humidity and minus forty degree temperatures… polar~bearrr. After sourcing pharmaceutical and cosmetic grade ingredients, mixing, heating and blending raw materials, I discovered three separate but essential formulas.

To quench curls a treatment based approach was key. Featuring our traditional use of plant extracts, water, natural oils and humectants. Hydrophilic and lipophilic compounds enable the treatment properties, of a shampoo, a conditioner and a protein treatment, to style and protect in one.

A treatment for styling curly hair
  • Hydrate a mild leave-in cleanser.
  • Nourish a light weight leave-in moisturizer.
  • Strengthen a protein treatment based gel/serum.
Our formula is concentrated, water soluble and non greasy. Use it separate or layer it in for greater treatment potential. Ingredients you known and love from time. No magic, no mystery just quality haircare set in routine not trend.

Did you know!

Our products are made and manufactured in Canada! It’s what makes our story unique

Find a curly salon

Consult a curl expert get product and salon service that’s right for you. For the love of curls! Your purchase is guaranteed with us online. If you’re not 100% satisfied with this product return it for a refund.